Gist, Ronald R. <br/><br/>
Marketing and society :  a conceptual introduction / 
by Ronald R. Gist. 
 - New York, NY :  Holt, Rinehart and Winston,  1971. 
 - xiv, 556 p. : 
 - Holt, Rinehart and Winston Marketing Series. .
<br/><br/><label>ISBN: </label>030812801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.