TY  - BOOK
AU  - Walters,Suzanne
TI  - Marketing: a how-to-do-it manual for librarians 
SN  - 1555700950
PY  - 1992///
CY  - New York, N.Y.
PB  - Neal-Schuman Publishers, Inc.
KW  - Public relations
KW  - Libraries
KW  - Handbooks, manuals, etc
KW  - Libraires
KW  - Marketing
N1  - Includes bibliographical references and index; Contents : Developing a plan : The planning process--Market research : goals and objectives--Positioning the library
ER  -