Newsom, Doug. <br/><br/>
This is PR :  the realities of public relations / 
by Doug Newsom, Alan Scott, Judy VanSlyke Turk. 
 - 5th ed. 
 - Belmont, Calif. :  Wadsworth,  c1992. 
 - xvi, 615 p. 
<br/><br/><label>ISBN: </label>0534172628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.