Donnelly, James H. <br/><br/>
Marketing financial services :  a strategic vision / 
by James H. Donnelly, Leonard L. Berry, Thomas W. Thompson. 
 - Homehood, Ill. :  Business One Irwin,. 
 - xiii, 268 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0870945173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Finance.<br/>Marketing financial services.