TY  - BOOK
AU  - Smith,Garry D.
AU  - Arnold,Danny R.
AU  - Bizzell,Bobby G.
TI  - Business strategy and policy: cases 
SN  - 0395567351
PY  - 1991///
CY  - Boston, MA
PB  - Houghton Mifflin
KW  - Strateic alliances (Business)
ER  -