TY  - BOOK
AU  - Jain,Subhash C.
AU  - Tucker,Lewis R.
TI  - International marketing: managerial perspectives 
SN  - 0843609036
PY  - 1979///
CY  - Boston, MA
PB  - Kent Publishing Company
KW  - Export marketing
KW  - Addresses, essays, lectures
KW  - Marketing management
KW  - International business enterprises
N1  - Includes bibliographical references
ER  -