Jain, Subhash C.
International marketing : managerial perspectives /
by Subhash C. Jain and Lewis R. Tucker.
- Boston, MA : Kent Publishing Company, 1979.
- ix, 518 p.
Includes bibliographical references.
0843609036
Export marketing--Addresses, essays, lectures.
Marketing management--Addresses, essays, lectures.
International business enterprises--Addresses, essays, lectures.