Jain, Subhash C.

International marketing : managerial perspectives / by Subhash C. Jain and Lewis R. Tucker. - Boston, MA : Kent Publishing Company, 1979. - ix, 518 p.

Includes bibliographical references.

0843609036


Export marketing--Addresses, essays, lectures.
Marketing management--Addresses, essays, lectures.
International business enterprises--Addresses, essays, lectures.