Shimp, Terence A. <br/><br/>
Promotion management and marketing communications / 
by Terence A. Shimp. 
 - 2nd ed. 
 - Chicago, IL :  The Dryden Press,  1990. 
 - xxi, 673 p. : 
<br/><br/><label>ISBN: </label>0030266432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Sales promotion.<br/>Advertising.<br/>Direct marketing.