Rothberg, Robert R. <br/><br/>
Corporate strategy and product innovation edited by / 
Robert R. Rothberg. 
 - New York, NY :  The Free Press,  1976. 
 - xii, 518 p. : 
<br/><br/><label>ISBN: </label>0029275008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Addresses, essays, lectures.<br/>Product management--Addresses, essays, lectures.