Rodgers, Francis G. <br/><br/>
The IBM way :  insights into the world's most successful marketing organization / 
by Francis G. Rodges and Robert L. Shook. 
 - New York, NY :  Harper & Row,  1986. 
 - xiv, 235 p. : 
<br/><br/><label>ISBN: </label>0060155221 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.