Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
by Kenneth L. Bernhardt and Thomas C. Kinnear. 
 - 5th ed. 
 - Homewood, IL :  Irwin,  1991. 
 - xvi, 815 p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256088322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.