TY  - BOOK
AU  - Rowe,Alan J.
AU  - Dickel,Karl E.
AU  - Mason,Richard O.
AU  - Snyder,Neil H.
TI  - Strategic management: a methodological approach 
SN  - 0201157365
PY  - 1989///
CY  - Reading, MA
PB  - Addison-Wesley
KW  - Strategic planning
KW  - United States
KW  - Management
KW  - Case studies
ER  -