TY  - BOOK
AU  - Ness,Thomas E.
AU  - Day,Ralph L.
TI  - Marketing in action: a decision game 
SN  - 0256019224X
PY  - 1978///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing
KW  - Decision making
ER  -