TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
TI  - Marketing decision making: a model-building approach 
SN  - 0060440767
PY  - 1983///
CY  - New York, N.Y.
PB  - Harper & Row
KW  - Marketing
KW  - Decision making
KW  - Mathematical models
ER  -