Lilien, Gary L. <br/><br/>
Marketing decision making :  a model-building approach / 
Gary L. Lilien and Philip Kotler. 
 - New York, N.Y. :  Harper & Row,  1983. 
 - xx, 875 p. 
<br/><br/><label>ISBN: </label>0060440767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Mathematical models.