TY  - BOOK
AU  - Urban,Glen L.
AU  - Star,Steven H.
TI  - Advanced marketing strategy: phenomena, analysis, and decisions 
SN  - 0138519404
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Marketing strategy formulation process--Strategic analysis--Strategic decision making--Implementation
ER  -