Urban, Glen L. <br/><br/>
Advanced marketing strategy :  phenomena, analysis, and decisions / 
by Glen L. Urban, Steven H. Star. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1991. 
 - xx, 563 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing strategy formulation process--Strategic analysis--Strategic decision making--Implementation. 
<br/><br/><label>ISBN: </label>0138519404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.