TY  - BOOK
AU  - Kaufman,Louis
TI  - Essentials of advertising
SN  - 0155241001
PY  - 1980///
CY  - New York, N.Y.
PB  - Harcourt Brace Jovanovich
KW  - Advertising
KW  - Business
KW  - Advertising and public relations
ER  -