Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
by Philip Kotler. 
 - 5th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1984. 
 - xxi, 792 p. 
 - Marketing. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135579279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Management.