Bagozzi, Richard P. <br/><br/>
Principles of marketing management / 
by Richard P. Bagozzi. 
 - Chicago, IL :  SRA,  c1986. 
 - 730 p. : 
<br/><br/><label>ISBN: </label>0574193359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.