Enis, Ben M. <br/><br/>
Marketing classics :  a selection of influential articles / 
by Ben M. Enis and Keith K. Cox. 
 - 2nd ed. 
 - Boston, Mass. :  Allyn and Bacon,  c1973. 
 - xv, 471 p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.