Nickels, William G. <br/><br/>
Marketing communication & promotion by / 
William G. Nickels. 
 - 2nd ed. 
 - Columbus, Ohio :  Grid,  c1980. 
 - 528 p. : 
 - Grid series in marketing. .
<br/><br/><label>ISBN: </label>0882441973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comminication in marketing.<br/>Marketing.