TY  - BOOK
AU  - Nickels,William G.
TI  - Marketing communication & promotion: text & cases 
SN  - 0471841331
CY  - New York, N.Y.
PB  - John Wiley & Sons,.
KW  - Marketing
KW  - Case studies
KW  - Communication in marketing
N1  - Includes index
ER  -