Nickels, William G. <br/><br/>
Marketing communication & promotion :  text & cases / 
William G. Nickels. 
 - 3rd ed. 
 - New York, N.Y. :  John Wiley & Sons,. 
 - x, 494 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471841331 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Communication in marketing.<br/>Marketing.