Kinnear, Thomas C. <br/><br/>
Principles of marketing / 
by Thomas C. Kinnear, Kenneth L. Bernhardt. 
 - Glenview, Ill. :  Scott, Foresman & Co.,  1983. 
 - xvi, 770 p., I-11 
<br/><br/><label>ISBN: </label>0673154866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.