TY  - BOOK
AU  - French,Warren A.
AU  - Sekely,William S.
AU  - Gates,Roger H.
TI  - Views of marketing: A reader 
SN  - 0-06-042187-8
PY  - 1979///
CY  - New York
PB  - Harper & Row, Publ.
KW  - Addresses
KW  - Essays
KW  - Lectures
KW  - Marketing
ER  -