French, Warren A. <br/><br/>
Views of marketing :  A reader / 
Warren A. French, William S. Sekely, Roger H. Gates 
 - New York :  Harper & Row, Publ. ,  1979. 
 - 316 p. 
<br/><br/><label>ISBN: </label>0-06-042187-8  1800.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Addresses<br/>Essays<br/>Lectures<br/>Marketing