TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Understanding consumer behavior
SN  - 0-256-12278-4
PY  - 1994///
CY  - Boston, MA, Burr Ridge, Sydney, Australia
PB  - IRWIN
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -