Peter, J. Paul <br/><br/>
Understanding consumer behavior / 
J. Paul Peter, Jerry C. Olson. 
 - Boston, MA ;  Burr Ridge ;  Sydney, Australia :  IRWIN ,  1994. 
 - XV, 485 p. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-256-12278-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior