TY  - BOOK
AU  - Higgins,James M.
TI  - The management challenge: An introduction to management 
SN  - 0-02354471-6
PY  - 1991///
CY  - New York, Toronto
PB  - Collier Macmillan Canada, Macmillan Publ. Co.
KW  - Management
KW  - Behavioral approach
KW  - Cash flow statement
KW  - Generic strategies
KW  - Mangement matrix
KW  - Marketing innovation
KW  - Multidomestic firms
KW  - Organizational culture
KW  - Product strategy
N2  - Includes bibliographical references
ER  -