Higgins, James M. <br/><br/>
The management challenge :  An introduction to management / 
James M. Higgins. 
 - New York ;  Toronto :  Collier Macmillan Canada :  Macmillan Publ. Co.,  1991. 
 - 781 p. 
<br/><br/> Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0-02354471-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Behavioral approach Cash flow statement Generic strategies Mangement matrix Marketing innovation Multidomestic firms Organizational culture Product strategy