TY  - BOOK
AU  - Assael,Henry
TI  - Marketing: Principles and strategy 
SN  - 0-03-016627-6
PY  - 1990///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
KW  - Advertising
KW  - Consumer markets
KW  - Identifying and targeting market segments
KW  - Managing brands and product lines
KW  - Marketing in business organizations
KW  - Marketing research
KW  - Pricing influences
KW  - Strategic marketing planning
N1  - 1990, (1990, 390 p.); Quirk, Thomas; 1990, (1990, 397 p.); Henry Assael, Craig Kelley
ER  -