TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
SN  - 0-256-02645-9
PY  - 1982///
CY  - Homewood, IL
PB  - Richard D.Irwin, Inc.
KW  - Marketing
KW  - Economic forecasting
KW  - Generic strategies
KW  - Market penetration
KW  - Marketing control
KW  - Marketing mix
KW  - Marketing strategy
KW  - Strategic audit
KW  - Strategic business unit
KW  - Strategic planning
KW  - Test marketing
KW  - Wild marketing environment
N1  - Includes index
ER  -