TY  - BOOK
AU  - Schultz,Don E.
AU  - Robinson,William A.
TI  - Sales promotion management
SN  - 0-8442-3072-3
PY  - 1986///
CY  - Lincolnwood, Illinois
PB  - NTC Business Books a division of National Textbook Co.
KW  - Management
KW  - Consumer behavior
N2  - Includes index
ER  -