Schultz, Don E. <br/><br/>
Sales promotion management / 
Schultz, Don E., Robinson, William A. 
 - Lincolnwood, Illinois :  NTC Business Books a division of National Textbook Co. ,  1986. 
 - 480 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-8442-3072-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Consumer behavior