Lamb, Charles W. <br/><br/>
Principles of marketing / 
Ch. W. Lamb, J.F. Hair, C. McDaniel. 
 - 2-nd ed. 
 - Cincinnati, Ohio :  College Division,  1994. 
 - xxxii, 846 p. :  coll.,ill. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-5368-82982-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Accessory equipment<br/>Balance of payments<br/>Pricing decisions