TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0-13-691247-8
PY  - 1991///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall, Inc.
KW  - Marketing
KW  - Accessibility
KW  - Balance sheet
KW  - Brand equity
KW  - Comparison advertising
KW  - Direct-marketing channel
KW  - Freight-absorption pricing
KW  - Interactive marketing
KW  - Nontariff trade barriers
KW  - Oligopolistic competition
N1  - Includes appendix, glossary, photo/ad. credits, subject, author, company/brand index
ER  -