Evans, Joel R. <br/><br/>
Principles of marketing / 
J.R. Evans, B. Berman. 
 - 3-rd ed. 
 - Engelwood Cliffs, New Jersey :  Prentice Hall,  1995. 
 - vi, 375 p. :  ill. ;  28 cm. 
 - Study guide .
<br/><br/><label>ISBN: </label>0-02-334238-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing