Lamb, Charles W. <br/><br/>
Principles of marketing / 
Lamb, Charles W., Hair, Joseph F., McDaniel, Carl. 
 - 2nd ed. 
 - Cincinnati,Ohio :  College Division :  South-Western Publ. Co.,  1994. 
 - 846 p. 
 - Annotated Instructor's Edition .
<br/><br/> A Supplement Sampler 
<br/><br/> Includes Appendix, Glossary, Subject, Company/Brand Index 
<br/><br/><label>ISBN: </label>0-538-83468-4 0-538-83470-6 (Supplement's) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Accessory equipment Balance of payment Brand equity Ethics and social responsibility Marketing channel Pricing decisions Promotion decisions Total quality management