Ries, Al <br/><br/>
Positioning :  The battle for your mind / 
Al Ries, Jack Trout ; Ed. by William Sabin and Marlene Hamerling ; Designed by Trout & Ries Advertising,Inc. 
 - New York ;  San Francisco ;  St.Louis :  McGraw-Hill Book Co.,  1972. 
 - 246 p. 
<br/><br/><label>ISBN: </label>0-07-065263-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising