Kassarjian, Harold <br/><br/>
Perspectives in consumer behavior / 
Harold H. Kassarjian, Thomas S. Robertson. 
 - Glenview, Illinois :  Scott, Foresman,  1968. 
 - 568 p. 
<br/><br/> Includes references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing