TY  - BOOK
AU  - Darden,William
AU  - Lusch,Robert
TI  - Patronage behavior and retail managment
SN  - 0-444-00704-0
PY  - 1983///
CY  - New York
PB  - North-Holland
KW  - Social sciences
KW  - Behavior
KW  - Consumer advocacy prigramming
KW  - Retail trade surveys
KW  - Shopping
KW  - Word-of-mouth
N2  - Includes bibliographical references and index
ER  -