Patronage behavior and retail managment / 
Edited by William R. Darden, Robert F. Lusch. 
 - New York :  North-Holland,  1983. 
 - 491 p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-444-00704-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences
<br/><br/><label>Subjects--Index Terms: </label>Behavior Consumer advocacy prigramming Retail trade surveys Shopping Word-of-mouth