Crawford, Merle C. <br/><br/>
New products management / 
C. Merle Crawford. 
 - Homewood, Illinois :  Richard D. Irwin ,  1983. 
 - 727 p. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256028451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management