TY  - BOOK
AU  - Fisk,George
TI  - New essays in marketing theory
PY  - 1971///
CY  - Boston, Massachusetts
PB  - Allyn and Bacon
KW  - Management
KW  - Marketing
KW  - Consumer purchasing surrogates
KW  - Decision making
KW  - Discriminant analysis
KW  - Input, as component of marketing system
KW  - Interorganiztion managemant
N1  - Includes index 449-460 pp
ER  -