New essays in marketing theory / 
Ed. by George Fisk. 
 - Boston, Massachusetts :  Allyn and Bacon,  1971. 
 - 460 p. 
<br/><br/>Includes index 449-460 pp. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Consumer purchasing surrogates Decision making Discriminant analysis Input, as component of marketing system Interorganiztion managemant