Berg, Thomas L. <br/><br/>
Mismarketing :  Case histories of marketing misfires / 
Thomas L. Berg. 
 - New York :  Anchor Books :  Doubleday and Co. ,  1971. 
 - 266 p. 
<br/><br/><label>ISBN: </label>0-385-02487-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business<br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Epicurean delights Fancy foods Instant devident Marketing errors Marketing failures Marketing misfires Promotional support Report on marketing failures Strategic coup