TY  - BOOK
AU  - Zikmund,William
AU  - D'Amico,Michael
TI  - Marketing
SN  - 0-471-86493-5
PY  - 1984///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Multiple market segmentation
KW  - National brand
KW  - Nonprice competition
KW  - Out-of-stock losses
KW  - Reverse distribution
KW  - Social responsibility
KW  - Standart Industrial Classification System
KW  - Target markets
KW  - Ultimate consumer
KW  - Vertical marketing system
KW  - Zone pricing
N1  - Includes index, glossary, photo credits
ER  -