Marketing /
William Zikmund, Michael D'Amico.
- New York : John Wiley & Sons , 1984.
- 734 p.
Includes index, glossary, photo credits
0-471-86493-5
Marketing
Multiple market segmentation National brand Nonprice competition Out-of-stock losses Reverse distribution Social responsibility Standart Industrial Classification System Target markets Ultimate consumer Vertical marketing system Zone pricing