Zikmund, William <br/><br/>
Marketing / 
William Zikmund, Michael D'Amico. 
 - New York :  John Wiley & Sons ,  1984. 
 - 734 p. 
<br/><br/>Includes index, glossary, photo credits 
<br/><br/><label>ISBN: </label>0-471-86493-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Multiple market segmentation National brand Nonprice competition Out-of-stock losses Reverse distribution Social responsibility Standart Industrial Classification System Target markets Ultimate consumer Vertical marketing system Zone pricing