TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Garrett,Dennis E.
TI  - Marketing theory: Classic and contemporary readings 
SN  - 0-538-19253-4
PY  - 1986///
CY  - Cincinnati, Ohio
PB  - South-Western Publ. Co.
KW  - Marketing
KW  - Commodity school
KW  - Consumer buyer behavior school
KW  - General theories of marketing
KW  - Generic concept
KW  - History of marketing thought
KW  - Institutional structure school
KW  - Interorganizational behavior school
KW  - Marketing thought
KW  - Nature and scope of marketing
KW  - Requirements for theory in marketing
ER  -